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AdvanceReboot

Behind the Pixels

We started advancereboot because we got tired of seeing great businesses struggle with interfaces that just don't work for their users. Since 2018, we've been the team that Taiwan companies call when they need UI/UX that actually makes sense.

Design workspace showing interface prototypes and user experience planning materials

How We Got Here

2018

The Frustration Point

Started in a tiny Tainan office after seeing too many local businesses with websites that looked great but confused their customers. We knew Taiwan's digital landscape needed better user experience design.

2020

Finding Our Method

Developed our research-first approach after working with traditional manufacturing companies going digital. Learned that understanding user behavior beats following design trends every time.

2022

Local Impact

Expanded focus to serve Taiwan's unique market needs. Our interfaces started helping businesses connect better with local users while maintaining international design standards.

2024

Proven Results

Built a portfolio of interfaces that actually work. Our designs now help Taiwan businesses improve user satisfaction and achieve their digital goals more effectively.

How We Work

Our process focuses on understanding your users first, then building interfaces that feel natural to them. No unnecessary complexity, just clear paths to what people need.

01

User Research

We start by talking to your actual users. What frustrates them? What do they need? This research shapes every design decision we make for your interface.

02

Design Testing

Before building anything final, we test our designs with real users. This catches problems early and ensures your interface works smoothly when it launches.

03

Local Context

Taiwan users have specific expectations and behaviors. We design interfaces that feel familiar to your local audience while maintaining modern usability standards.

04

Continuous Improvement

After launch, we monitor how users interact with your interface and suggest improvements. Good UX design evolves based on real usage data.

User interface design process showing wireframes, prototypes, and user testing sessions

The People Behind Your Project

We're a small team focused on creating interfaces that work well for Taiwan businesses. Each project gets our direct attention, not junior designers or template solutions.

Portrait of Mikael Lindström, Creative Director

Mikael Lindström

Creative Director

Handles design strategy and user experience architecture. Spent six years working with Taiwan companies to understand local user expectations. Believes good design should be invisible to users but obvious in its effectiveness.

What Drives Our Work

We think most UI/UX problems come from designers not understanding the actual business context. That's why we spend time learning your industry and talking to your users before sketching anything.

  • Research beats assumptions
  • Simple solutions work better than clever ones
  • Local context matters for user behavior
  • Testing saves time and prevents mistakes

Technical Excellence

Our interfaces need to work perfectly across devices and browsers. We focus on performance, accessibility, and maintainable code that your developers can actually work with long-term.

  • Mobile-first responsive design
  • Cross-browser compatibility testing
  • Performance optimization for Taiwan networks
  • Clean, documented code handoff
Portrait of Dmitri Kozlov, Technical Lead

Dmitri Kozlov

Technical Lead

Ensures our designs work smoothly in real-world conditions. Focuses on performance optimization and technical implementation that makes sense for development teams. Has deep experience with Taiwan's web infrastructure requirements.

What We Stand For

Our approach to UI/UX design is built on principles that help Taiwan businesses succeed online. These aren't marketing slogans – they're how we actually work.

User-Centered Design

Every interface decision starts with your users' needs. We research, test, and validate our designs with real people before considering them finished. This prevents costly redesigns and ensures your interface actually helps users accomplish their goals.

Clear Communication

No design jargon or confusing explanations. We show you exactly what we're building and why it will work for your users.

Local Expertise

Taiwan users have specific expectations. We design interfaces that feel natural to your local audience.

Practical Solutions

We focus on designs that work within your budget and technical constraints while delivering excellent user experience.

Long-term Partnership

Good UX design evolves with your business. We provide ongoing support and improvements based on user feedback.

Design team collaboration session showing interface planning and user experience strategy

Collaborative design process focused on solving real user problems

User interface wireframes and prototypes showing design iteration process
Digital design tools and interface development workflow in professional setting